Google SEO is the most dominant among search engine and consultants do spend a lot of time focusing their attention on what will make a site do well in relation to its search engine results pages. However, in optimisation what really count are sales. Anything which gets the right kind of traffic to a site in an ethical manner is worthy of consideration. This means that there is a great deal to think about apart from trying to satisfy Google.

At SEO Consult we recognise that pleasing Google is necessary but not sufficient for our purposes. Our aim is to meet the wants and needs of the users of the sites we are responsible for. The targeted traffic which we contrive to get for these sites is obtained from a diversity of sources. These include other search engines and the major social media networking sites.

When it comes to looking beyond Google, monitoring is required to discover how best to make progress with other search engines like Bing and Yahoo. Knowing some of the ranking factors they utilise can be of considerable benefit to SEO services. At an American industry conference, Senior Program Manager Lead for Bing, Steve Tullis, underlined the importance of click-through data in terms of ranking sites. If too few people are clicking through to a site then its ranking will suffer.

Search engines often release information about how they operate. It might not be comprehensive. However, it is essential to keep this data in mind when building campaigns which can work on more than one front.